A Guide to Push Notification Marketing!
By now, and if you have read our other article on push notifications, you know that these notifications are tools that have a lot of Marketing potential, and as such they should be understood by anyone on the world of business.
The way they work is pretty similar to how app push notifications work, but they work on your browsers instead of on your mobile system, so they happen when you are browsing – even though they also happen on your mobile if that is the device you’re browsing with.
Throughout this blog post we will be looking at those push notifications in a business optic, talking about why those who do business online, and also those who work almost exclusively offline, shouldn’t miss the usage of this type of media, so read on if this is something that interests you.
Why Should You Be Using Push Notifications?
Well, let’s get a quick glimpse on how you usually communicate with your audience and get traffic or new visitors / leads.
You usually go for e-mail marketing, social media marketing, sms and you employ these tactics to reach users and make them engage with you.
There are a lot of benefits for each of the channel, and if you think about Push Notifications, what are they if not a way to reach and engage with your visitors?
When you are in mail marketing, you know that the best way to use this medium is to advertise sales or curate product lists.
You also know it is quite a powerful tool if you want to alert your clients that there’s an abandoned cart or order in the site ready for checkout, or even just to handle the simple tracking details, order confirmation papers etc.
This method has a huge reach and unlike social media messages it can be accessible at any time in the client or lead’s inboxes.
However, e-mail isn’t the best medium to deliver information if that info is time sensitive, as you cannot control when it is viewed – Push Notifications are better for this scenario, as they’ll instantly see it.
Using Social Media
Social Media Marketing can deliver short-time offers and time sensitive information way better than e-mail marketing, since most people spend the majority of their online time in them, but the truth is that social media engagement is down the drain, with only 0.07% and 0.03% of your audience interacting with your posts on Facebook and Twitter respectively.
This makes it so that social media isn’t good if you want people to react to your message, and only a handful of the target market is seeing it anyways.
With push notifications you have 100% of potential coverage, which is great.
SMS is really great if you are looking for your message to be read immediately, since 90% of all messages are read within 3 minutes of being received. This makes it a great medium to communicate urgent business information, like item deliveries.
However, if the information you are going to channel is to be access later, like it happens with receipts, then you’re going to have a bad time. On the other hand, characters are limited too, and that’s the limitation.
Using Website Push Notifications
Push Notifications are great, and they score higher than e-mail marketing on real-time messages and they have 50% better CTR – or click through ratio – which is something amazing.
On the other hand, they even give you a bigger control on content and personalize than SMS, while these text messages are also too intrusive and hard to disable, which makes SMS be perceived as a lower medium.
On the other hand, push notifications tackle something where users spend even more time than in social Medias on – browsers!
Also, if you consider the cost to build a push notification, it is virtually zero if you have the right tools, while on the other hand, building an app can be quite expensive.
Apps were being done in some cases simply because of the ability to send app push notifications, something that can now be avoided thanks to web push notifications and their ability to work with only a browser.
These notifications work in a way that the users opt in or allow your notifications, getting them after this process is completed.
It works in an opt-in model, so you’ll be growing a push notification subscriber list.
Once they are your subscribers , you can title and text a message that has its content customized to be sent to all of them or a target demographic, and the notification arrives even if the browsers aren’t being used!
If the subscriber clicks the notification, he will be taken to the URL you specified when you created the little widget.